Hello, I’m Andrew.
My career has spanned branding, creative direction, and experience design, and every role has given me opportunities to thrive in ambiguity and gain indispensable experience as a design leader, people manager, mentor, user-advocate, collaborator, and influencer. Curiosity and the desire to help is in my nature, which makes problem-solving, organizing, and mentoring instinctive—and fulfilling.
For the past 5+ years, I’ve gone all-in on proliferating in-house UX Practice growth strategy for enterprise-level product organizations.
I am obsessed (in a good way) with aligning the culture, process and team around the user. I am exhilarated by creating the space and motivation for my team to make a difference.
Currently, I am the Senior Director, User Experience & Design for Well. Over the past 2 years, I have worked to instill an iterative, human-centered design practice. Working with constituents across the organization, we’ve transformed a “design team of 1” into a multi-disciplinary group focused on research, design iteration, prototyping, testing and content creation. We have articulated a vision and extrapolated it into a tactful roadmap full of problems to solve and opportunities to pursue—most importantly, all of it aligns to a set of user-centered engagement metrics.
In 2 years, we have accomplished a great many things, including:
Established a new vision and tactical roadmap for the transformation of the Well app, focused on meeting users where they are with high-volume experiences that eventually lead them into lifestyle change and improved health outcomes
Launched the foundation of our enterprise Design System
Introduced our own unique Experience Principles, combined with resetting our standards for design reviews and feedback
Installed design delivery processes, including new ways for tracking, estimating, load-balancing, and defining readiness and/or success
Instituted LeanUX and Design Thinking practices in order to facilitate effective workshops
Audited and improved operations for content and illustration production
Prior to my in-house time, I spent 15+ years as a creative agency consultant—leading our teams on high-profile initiatives for enterprises, government agencies, healthcare and higher education institutions.
The case studies featured here showcase my own design expertise, as well as the ability to manage teams, clients and projects.
